|| Type of Support to Use in Persuasion
|| When they agree with you, you don't need
to throw a lot of reasons at them. You can mention your main ones, but
since you're really a cheerleader for this audience, you don't need to use a lot of explanations and example. Using pathos to get
them fired up even more is your prime type of support.
||To reinforce and increase their agreement
|| When your audience disagrees, use a
combination of logos and ethos. I typically rely more on logos
because I am more easily convinced by reasons and examples than
emotional appeals. However, the best you can hope for when your
audience strongly disagrees with you is for them to take a second look at why they feel the way they do.
|To prompt them to reconsider their opinion
||This is the type of audience I prefer. I can rely primarily on logos, but I can throw in a little pathos for the icing on my logos cake.
|To get them on your side
|For all three types
|Use borrowed ethos
from the experts. Be aware that both sides can find experts that
agree with them. Your expert needs to have the greater ethos by
having greater expertise and experience on the topic. One logical
fallacy is using a well known person to promote an idea that they have
no expertise in. This is a common occurance in commercials.